WINTER 2021-2022 COURSES
ADV 490: Copywriting
For advertising majors considering a career in copywriting or just striving to become better creative thinkers and communicators, this course explores copywriting concepts, processes and best practices. In this course we will craft headlines and body copy for a variety of media, all in the context of audience, strategy, design and the Big Idea. Watch video lectures on your own time. Writing-intensive and portfolio-building.
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MACS 356: Sex & Gender in Popular Media
Examines the notion that the mass media influence our development as gendered individuals, looking at those who argue for and against this notion. Considers different forms of feminist theory applied to the study of mass media, the history and scholarly criticisms of the media and their portrayal of women, and feminist attempts to create alternatives to mainstream media images. Throughout, the course considers representation of minorities in the dominant media and examines newly created alternative representations.
Western/Compartive Cultures Gen Ed
SPRING 2022 COURSES
ADV 490: Sandage Studios
This fast-paced, hands-on course has students plan, develop and execute an innovative advertising campaign for a real client. Simulates a modern agency experience that requires creative problem solving, design thinking, data literacy and professionalism. Students will be selected by demonstrating relative skill and expertise in research, strategy, creative, media and/or leadership. Registration for this course is based on an application process that will be conducted by the instructor. To request instructor approval, fill out this form by November 20.
Part of Term A
JOUR 199: Introduction to Sports Media
This course examines the relationship between sport and media, with a focus on if, when and how sports influence spectators, fans, media institutions and regions and how media supports and adds value and context to sports. The course examines how the relationship has developed through history and introduces the various professions, entities and industries that interact with sports, including journalism, broadcasting, and public relations
MACS 166: Contemporary Media Literacy
Develops critical media production skills to assess the importance of new media in contemporary culture. The course emphasizes both social and technical aspects of media. As part of the course, students prepare their own media and evaluate current media literacy projects.